Hi I'm David. And I'm a classically trained writer.
What does that mean? Well, if you'd have visited Cambridge University nine years ago, you would have found me writing essays on Greek tragedy for my English degree.
La-di-da – you may be thinking. And you're right. When it comes to copywriting, degrees don't matter. Results do. And it's my combined experience since then that can benefit your business today.
Here are three of my strengths:
1. Close reading
You've heard it before. Effective marketing 'sells the sizzle not the steak'. Through research and analytical reading, I'm equipped to find an emotional connection for your product, service or brand message, and transform its sizzle into sales.
2. Internal rhythm and sound
Poetry is all about aesthetics. So I know a thing or two about delightful words. Your customers need an attention grabbing message, but one that also flows and delights the senses.
3. Achieve more with fewer words
Need a mobile-friendly subject line in less than 38 characters? No trouble. I'll distil the best version of your message, retain your voice and make sure it fits your medium.
If you feel my skillset might be exactly what your business needs, type a message below and I'll get back to you within 24 hours – or sooner.